STARTS NOVEMBER 2 · APPLICATIONS CLOSE OCTOBER 28
SAY GOODBYE TO YOUR MUFFIN TOP
A FREE 21-day challenge for women 40+ who are tired of doing everything right and still not seeing results.
Reduce the bloat. Start losing fat. Build strength. And learn how to get results without giving up the life you love.
21 days. A simple plan. Daily coaching with me. Completely FREE.
Feel like you're doing everything right, but your body isn't responding?
You're eating healthy. You're trying to exercise. Maybe you've even started eating LESS because you think that's what it takes.
And still... nothing seems to change.
I get it.
Midlife brings changes in hormones, muscle, sleep and the way our bodies respond to everyday life.
But that doesn't mean you're stuck.
You don't need another restrictive diet. You need to understand what actually works for YOUR body now.
And that's exactly what I'm going to start teaching you in these 21 days.
HERE'S WHAT 21 DAYS LOOKS LIKE
Your 21-Day Roadmap
A comprehensive guide with food recommendations, meal ideas and simple daily actions.
Nutrition That Makes Sense
Start with 10 days of simple, whole-food meals, then learn how to make your favorite foods fit.
Doable Workouts
Short, effective movement to help you build strength. No gym required.
Habits That Actually Stick
We'll work on steps, sleep, water, stress and the little things that make a big difference.
21 Days of Coaching With ME!
I'll be live every evening answering questions, teaching and supporting you inside our private Facebook community.
You will know what to do each morning. You will not be guessing, and you will not be doing it alone.
LET'S TALK ABOUT THE WINE
Yes, the first 10 days are alcohol-free.
Why? Because I want you to experience how changes to your nutrition and drinking habits can affect your sleep, energy and bloating.
But don't worry. We're bringing it back!
I'm not teaching you to give up dinners out, vacations or wine with your girlfriends.
I'm teaching you how to enjoy those things AND make progress toward your goals.
Because if you can't live with the plan, what's the point?
WHAT PAST LADIES HAVE SAID
It's really hard to believe how much better I feel after only 21 days. I have a new outlook on life after years of being sure this was just the way it would be from now on. I am looking forward to continuing with Becca to reach my end goals
- Sue 48
I didn't expect after a free challenge to have made so many changes to my lifestyle. But once I saw they worked, I was sold.
- Clare 51
I thought i totally knew how to eat and that the way I ate was healthy. I have now learned healthy doesn't mean minimal food. It means fueling my body the way it needs to be fueled for the life i live. Down 5 pounds after 21 days from eating MORE!
- Kari 56
I have seen a small drop in the scale. I feel good and my bloat is all gone.
My sleep has been better as well!
- michelle 48
Who I Am
...and why you should trust me
Becca Shaw: I’m Becca. I’m 54, I’m a certified personal trainer and nutrition coach, and I’ve spent the last nine years helping women lose weight, build muscle and feel better in their bodies.
I’ve also been through it. Mommy-hood, and everything that came with trying to look after myself while raising small children. Perimenopause and the body that arrived with it. And menopause, where the things that used to work just… work differently now.
Here’s what I tell every client.
Enjoy your days. Have the cocktails. Eat food you love.
Just be awake to those choices and adjust around them.
That is the only version of this anyone has ever stuck with.
Because eating well and moving your body were never supposed to feel like a punishment you serve until you’re allowed to stop. Once you find the version you actually enjoy, losing the weight follows behind it without much of a fight.
That’s the whole method. It’s called Soft to Strong, and I’m telling you — you’ll love it.
xoxo Becca.
Hi I'm Becca
... and yes, I'm navigating midlife too.
I’m Becca. I’m 54, I’m a certified personal trainer and nutrition coach, and I’ve spent the last nine years helping women lose weight, build muscle and feel better in their bodies.
I’ve also been through it. Mommy-hood, and everything that came with trying to look after myself while raising small children. Perimenopause and the body that arrived with it. And menopause, where the things that used to work just… work differently now.
Here’s what I tell every client.
Enjoy your days. Have the cocktails. Eat food you love.
Just be awake to those choices and adjust around them.
That is the only version of this anyone has ever stuck with.
Because eating well and moving your body were never supposed to feel like a punishment you serve until you’re allowed to stop.
That’s the whole method. It’s called Soft to Strong, and I’m telling you - you’ll love it.
xoxo Becca
Before You Apply
Is it really free?
Yes. No card, no trial, nothing to cancel. I run it because it is the best way for us to find out whether we work well together — some women finish and want to keep going with me, and plenty just take their 21 days and run with it. Both are completely fine. There is no obligation to buy anything.
Do I have to give up wine forever?
Ten days. Then it comes back. See above — I am not being coy about it.
How much time does this take?
Less than you are imagining. The movement is short and you can do it at home. The food is real meals, not a second job.
I haven't worked out in years.
Then you are exactly who this is built for. We start where you are, not where you think you should be.
Do I need a gym?
No
What happens after I apply?
I read every single application and you will hear by 10/3 latest if you are accepted.
You've already taken the first step. Let's make it official.
I'd love to help you see what can change in just 21 days.
Complete the short application below so I can get to know you a little better.
You don't have to be perfect. You just have to be willing to start.
I can't wait to meet you!
xoxo, Becca
Free 21 Day Midlife Comeback Challenge!
CHALLENGE STARTS 11/2/2026
Apply before the deadline 10/28/2026
I read every application personally and you’ll hear from me by 10/30 if you are accepted!
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